Episode 118. Linda Evans – Riding for the brand
When I (Steph, podcast host) lived in the United States, I learnt the saying ‘ride for the brand’. It means to be loyal to the ranch and rancher that you work for.
It means taking great deal of pride, and giving your all for the brand. Cowboys would ride the extra mile and fight, if necessary, for the brand.
I suppose you could say that the ranch hands on the tv series Yellowstone are a prime example of riding for the brand, even if it is a little far-fetched.
But, down here in Australia, it’s not something I’ve ever heard anyone say – until I met Linda Evans.
Linda manages Napier Downs Station alongside her husband Boof. If her name sounds familiar, it’s because she was a guest on episode 108.
Linda has been taught to ride for the brand since she was a child, and it’s at the core of how her and Boof have managed themselves, and their stockcamp, for over 20 years.
In this episode I sat down with Linda to learn a little more about her story, and why she is so fiercely passionate about riding for the Napier Downs brand, and why she thinks they have the best team in Australia.